3 Reasons Your Personal Brand Matters NOW More Than Ever!

This one’s for the small business owner, someone with an online store or anyone trying to build their social presence. I’m sure you already know that your personal brand matters. The way you show up online. Chances are, your day-to-day life has changed a lot lately. Many of us have gone from working in an office to working from home full-time. We’ve seen a lot more of our immediate family lately and a lot less of our other friends and family. And we’ve all started to spend a lot more time at home than we’re used to.

But even with all of these changes, one thing matters more than ever: your personal brand. Here’s why now is such a great time to make sure your personal brand is where it should be:

•  With less face-to-face interaction, your online presence is key.

Reaching new customers online has always been a great way to build up your client base and grow your audience – but now, it’s pretty much the only way. People will “meet” you through your social media pages. They’ll shop your website, not your storefront. Make sure your online persona is an accurate reflection of who you are and what you have to offer, from your website to your logo to your personal brand photos.

• People have more time on their hands – so they’re online a lot more than normal!

People have more time on their hands to discover new brands. If you create valuable, compelling online content, be it amazing Instagram photos or recipes or YouTube videos, there’s a higher likelihood that more people will be consuming your content.  Make sure your content engages your audience. Then, they’ll be drawn to you and your personal brand.

• People have new needs – and chances are, you can meet some of them.

As people’s circumstances change, their needs and desires often change as well. With so many people pivoting their careers and hobbies right now, chances are you may have something that’s of interest to people now that wasn’t in the past. Having a thoughtful, compelling personal brand can help you attract new customers whose problems you’ll solve.

Use this time to polish your online presence, create valuable, relevant content, and reach new clients whose lives you can improve. There’s never been a better time to invest time and energy into taking your brand to the next level.

How I can help you:

There are a few things I, as a photographer, video producer, graphic artist and general creative may be able to help you with if you need a bit of an online boost. If you think one of the following would be a big benefit to you or your business, or you have any other ideas that that I can provide, please, let’s talk!

• Personal Branding Photography and Headshots are my main services.
• Do you need help editing photos? I can help, send them my way!
• Do you have products that need to be photographed beautifully for your website? Send them to me!
• Need a video? Well, I’m pretty good at that too. Especially if you already have video that needs to be cut together in an interesting way.
• Graphic design such as infographics, sales graphics, logos, ads, etc. for your marketing campaigns.
• A video for your cover photo or for your website using images of yourself or your products? I can build you a loop to music with some cool transitions for an awesome video/slideshow!
• Do you need awesome photos of yourself? You likely need new photos now more than ever!
• Anything I can to do give you a boost right now, I would love to assist. I’m here. Please send me an email and let’s create something together.

Learn More About:

PERSONAL BRANDING PHOTOGRAPHY
CORPORATE AND TEAM HEADSHOTS

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Thanks for stopping by!

I hope you enjoyed my post. If you live in the Virginia, Maryland, DC area (or if you don’t!) I’d be honored to work with you to help grow your business.

To book a session or just to say hi, send me an email, I’d love to chat!

And of course, let’s be social! Connect with me on facebook & instagram!